A management fee pays for the agreed work of planning, creating, configuring, and improving your marketing. Ad spend pays the platform that distributes paid advertising. Website setup, paid software, and usage charges such as SMS may be separate costs.
Keep the Categories Visible
Ask for a budget that distinguishes the team’s work from the services required to run it. One amount may cover planning, content, and campaign management; another goes to an advertising platform. Domain registration, specialized software, and messaging can introduce additional costs. DDHQ includes website hosting and CRM access with an active managed marketing subscription, so those are not additional subscription charges.
Without this separation, two proposals can look comparable while including very different work. Ask who receives each payment, who controls the account, and what happens to the expense if a campaign pauses.
How DDHQ’s Published Pricing Is Organized
A complete small business website is $400 one time. Small business marketing management is $400 per month. Large business marketing management is $500 per week. Managed plans include website hosting, DDHQ CRM access, and agreed marketing and automation work. Hosting and CRM access carry no extra charge while the subscription is active. The standalone $400 build does not include an ongoing subscription. SMS usage costs extra.
These prices need an agreed scope. Specify the channels, content volume, integration needs, delivery rhythm, and approval responsibilities. Advertising budgets and paid third party services are agreed separately. A specialized application or complex custom integration needs its own defined requirements.
Use a Simple Planning Example
An illustrative small business budget could include $400 for monthly management and a separately chosen $600 advertising test budget. That would be $1,000 before any website build, messaging usage, or additional paid services. This is arithmetic for planning, not a recommended media budget or a prediction of returns.
If the business also buys the $400 website in that period, the illustrative total becomes $1,400 before those other costs. Keep one time and recurring expenses separate so the first month does not become the assumed cost of every month.
Agree What the Spending Is Intended to Achieve
Define a qualified inquiry before evaluating campaign performance. If a business cannot serve a certain location or job type, a low cost inquiry from that audience may still be a poor result. Connect the report to the CRM so the business can see what happened after the form.
Review the experiment with context: audience, offer, landing page, response process, and enough time to observe a meaningful pattern. Do not promise revenue from a budget alone. Agree a review point and the evidence that will support continuing, adjusting, or stopping the work.
About This Guide
Prepared with AI assistance for the DDHQ knowledge base. Examples describe illustrative workflows, not measured client results. Business requirements and platform capabilities should be checked for the specific project.